The unveiling of the Hisense South Africa TV Museum in Cape Town marks a historic moment for technology and culture enthusiasts.
Located on Long Street, this groundbreaking museum celebrates the evolution of television while showcasing Hisense’s innovative contributions to South Africa’s electronics industry.
What to Expect at the Hisense South Africa TV Museum
Visitors to the Hisense South Africa TV Museum can explore decades of television advancements, from vintage wooden-box TVs to cutting-edge UX displays. The interactive exhibits provide hands-on experiences, with several displays linked to modern gaming consoles like the Xbox Series X. 
At the heart of the museum stands the 110-inch UX TV, South Africa’s largest locally manufactured screen. Retailing just under R400,000, this marvel is proudly produced at Hisense’s Atlantis factory, which employs over 1,000 South Africans.
Marketing Manager Alex Chen described the museum as more than a showcase of technology. “It chronicles Hisense’s technological journey while inspiring young scientific minds with the innovations we’ve pioneered,” he said.
Partnerships That Elevate the Hisense South Africa TV Museum
The museum owes its success to collaborations with the Western Cape Department of Cultural Affairs and Sport and the SA Sendinggestig Museum. Cultural Affairs and Sport Head, Guy Redman, noted the museum’s potential for impact:
“Through partnerships like these, we’re fostering job creation, investment, and creating engaging opportunities for our youth to tell their own stories.”
In addition, the museum features a curated Digital Art Gallery in collaboration with the Academy of Digital Arts. Final-year students showcase projects, merging art with technological innovation.
A Celebration of Culture and Technology
Visitors to the Hisense South Africa TV Museum can also immerse themselves in a Laser Cinematic Room and marvel at a touch-sensitive, stringless harp. These unique attractions elevate the museum’s appeal to a diverse audience.
Chairperson of the SA Sendinggestig Museum, Ron Martin, emphasized the museum’s broader significance. “This initiative reflects the power of storytelling, connecting the past to the present through the lens of television,” he said.
A Gateway to Economic and Cultural Growth
The Hisense Atlantis factory, which celebrated its 11th anniversary this year, continues to expand its role in South Africa’s economy. Hisense has invested over R350 million into the Atlantis Special Economic Zone, with plans to boost exports to the United Kingdom soon.
Provincial Minister Ricardo Mackenzie highlighted the museum’s impact on the Western Cape. He described it as “a testament to innovation and a hub for creativity and economic growth.”
Looking Ahead to the Official Launch
While a soft launch occurred on November 27, 2024, the museum officially opens to the public on December 5 during Cape Town’s First Thursdays. The event promises a vibrant experience, inviting locals and tourists to witness the evolution of television firsthand.
The Hisense South Africa TV Museum aims to inspire innovation, promote education, and celebrate technology’s role in shaping our world.
How do you think museums like this can shape the next generation of inventors and innovators? Drop your thoughts below.
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