South African music sensation Tyla has been officially unveiled as the newest global ambassador for Pandora, the renowned Danish jewelry brand. The announcement marks a major milestone for the Grammy Award-winning artist, who continues to shine on the global stage with her signature blend of Afro-fusion, confidence, and style.
As part of Pandora’s new campaign Styled by Tyla, the young star curates a stunning collection of handpicked pieces that reflect her personal journey, cultural heritage, and unique artistic vision. From charms inspired by her breakout hit Water to bold, modern pieces paying tribute to her African roots, Tyla infuses the collection with stories close to her heart.
In an emotional nod to her childhood, Tyla shared how she and her sisters would make jewelry at home—an early sign of her deep appreciation for personal expression through fashion and accessories.
The collaboration arrives just ahead of her much-anticipated Coachella debut, further cementing Tyla’s global rise in both the music and fashion industries. Pandora executives praised her authenticity and global influence, calling her “a powerful voice for a new generation of women.”
Tyla’s partnership with Pandora not only elevates African representation in global luxury campaigns but also showcases the power of storytelling through art and fashion. As she continues to break boundaries across continents, her star power reinforces Africa’s dynamic role in shaping pop culture and global trends.
