Khaby Lame, the world’s most-followed TikTok personality with over 162 million followers, has been appointed as UNICEF’s newest Goodwill Ambassador. The announcement was made in Dakar, Senegal, Lame’s country of birth, following his four-day visit to meet children and young people driving positive change in their communities.
Lame, who moved to Italy as an infant, gained global fame during the COVID-19 pandemic through his silent reaction videos that humorously simplify overly complicated life hacks. Reflecting on his journey, he stated, “From my own experience as a child fearing poverty, struggling to find my passion at school, and losing my job during the COVID-19 pandemic, to finding my place and calling in the world, I know that all children can thrive when they are given a chance and opportunity.”
In his new role, Lame will leverage his global platforms to raise awareness of children’s rights worldwide, focusing on areas such as education and training, empowering girls, protection from violence and abuse, and access to health, nutrition, and a clean environment. 
UNICEF Executive Director Catherine Russell expressed enthusiasm about the appointment, stating, “Khaby is a passionate and powerful advocate for children and young people all over the world. His creativity and unique perspective on the world have inspired hundreds of millions of followers, and will continue to motivate others in raising their voices and telling their stories in their own unique ways.”
Lame’s personal experiences of childhood poverty and job loss have fueled his dedication to UNICEF’s mission. Addressing the youth in Senegal, he encouraged them to “dream big” and strive to accomplish their dreams despite challenges.
This appointment highlights the growing influence of digital content creators in global advocacy and underscores UNICEF’s commitment to engaging diverse voices in promoting children’s rights.
