Pick n Pay and First National Bank (FNB) have expanded their eBucks rewards program, targeting South African shoppers with a chance to earn up to 30% back on purchases. This revamped loyalty program aims to boost spending both in-store and online, offering greater savings for FNB customers at Pick n Pay.
The partnership extends eBucks rewards to a broader segment of FNB customers, increasing access beyond the current 1.4 million users. Starting in April, Premier cardholders can earn up to 30% back in eBucks on Pick n Pay’s asap! service and up to 20% in-store, including clothing and liquor purchases.
This hyper-personalization strategy seeks to enhance customer benefits and drive growth for both companies. FNB is also piloting customer service kiosks in select Pick n Pay stores to provide easier access to agents for their customers. The FNB eBucks partnership with Pick n Pay demonstrates strong growth, with plans to expand the offering to more clients. 
This strategic alliance not only incentivizes customer loyalty but also reflects a broader trend of financial institutions and retailers collaborating to enhance customer value and capture a larger share of the market in South Africa.
