Morocco’s tourism sector is experiencing a remarkable surge, with visitor numbers reaching new heights. The country welcomed a staggering 15.9 million tourists by the end of November 2024, a 20% increase compared to the same period in 2023.
This significant growth underscores Morocco’s increasing popularity as a global travel destination.
A key driver of this growth is the substantial increase in visits from Moroccan residents living abroad. This segment contributed an additional 1.1 million visitors, reflecting the strong bond between the diaspora and their homeland. 
To capitalize on this momentum, Morocco has implemented several strategic initiatives to attract more tourists. These include expanding air connectivity to key markets and promoting lesser-known destinations across the country.
Morocco hopes to attract a broader spectrum of tourists by broadening its tourism offers.
The tourism industry is a vital pillar of Morocco’s economy, contributing significantly to GDP and job creation. The government’s ambitious target of welcoming 17.5 million visitors by 2026 and 26 million by 2030 demonstrates its commitment to further developing the sector.
As Morocco continues to invest in its tourism infrastructure and promote its rich cultural heritage, it is well-positioned to solidify its place as a leading global tourist destination.
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