M.A.D Solutions, a prominent player in Africa’s digital entertainment sector, has broadened its collaboration with YouTube through the launch of “M.A.D Solutions for Creators.” This initiative is designed to support a diverse array of content creators, including podcasters, lifestyle influencers, reality TV producers, and experts in travel, fashion, and beauty.
Building upon its existing Sound Recording and Audio Visual (SRAV) Partnership with YouTube—which focused on asset management, monetization, and rights management for official artist channels—M.A.D Solutions now operates as a YouTube Creator Services Provider (CSP). In this expanded role, the company assists creators in optimizing and monetizing their content while enhancing audience reach.
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A key feature of this initiative is the provision of financial support to viable creators, aiding them in covering production costs and other expenses, thereby allowing them to concentrate on content development and audience engagement.
Bugwu Aneto-Okeke, Founder of M.A.D Solutions, emphasized the company’s dedication to empowering creators, stating, “Our vision has always been to bridge technology and creativity to unlock opportunities for African creators. With ‘M.A.D Solutions for Creators,’ we are reshaping the digital landscape and ensuring that all creators, regardless of their niche, have access to funding, strategic support, and global platforms to amplify their voices.”
Ernest Agbhewe, General Manager of M.A.D Solutions, added, “This milestone represents our unwavering commitment to fostering innovation in digital content. Becoming a YouTube Creator Services Provider enables us to support a diverse range of content creators, from podcasters and vloggers to TV producers and independent storytellers.”
Through ongoing strategic collaborations, M.A.D Solutions continues to expand its influence in Africa’s digital content ecosystem, offering distribution, content management, and revenue optimization solutions for artists and creators. The company remains committed to helping African digital content thrive on a global scale.
